Our Brand

Our Founder

Our Story

Our Mission

From the start, the desire to create a sustainable and ethical brand was omnipresent in order to create value with a positive environmental and social impact. It is therefore natural that we chose Ericeira, world surf reserve, to settle down. It was long, but today we are proud to have taken up this challenge and to offer you our creative and sustainable models.


Our 1st Step Process

Sustainable Products

We only work with textile companies committed to an ecological approach, respectful of the environment and human and animal ethics (STANDARD 100 by OEKO-TEX® certification; OCS, affiliation to the Fair Wear Foundation and Vegan certified by PETA).

Eco-Certified Inks

Our visuals are printed by our supplier with 100% eco-certified water-based inks from OEKO-TEX®'s ECO PASSPORT and label GOTS 5.0, taking care of your skin, banishing chemicals, being so much more Eco-friendly.

Print on Demand

We print our models in France and on demand, i.e. only when we have an order, to avoid stock and overproduction (which is a big problem in the textile industry today).

Direct Delivery

To reduce our carbon footprint in delivery, your order is sent directly from our supplier warehouse without intermediaries.

Eco-Friendly Packaging

The packaging of our products is plastic free, in friendly recyclable cardboard sleeves or, depending on the product size, in recycled flexible sleeves.

Recycled paper mill

Even the paper mill (delivery notes for example) is in recycled paper and the rest of the documents related to your order (invoice) are completely digital.


Organic Cotton

Environment Impact:
Organic cultivation ensures the maintenance or improvement of soil fertility.
It consumes less water and energy compared to conventional cotton, its fiber is bleached with hydrogen peroxide and not with chlorine and the dyes are made without carcinogenic substances.
Biodiversity is improved due to diverse cultivation and non-use of GMOs.

Farmers Conditions:
The health of farmers and their families is improved and the risk of being contaminated with dangerous chemicals is reduced to a minimum.

Impact on Health:
A textile design in organic cotton reduces the health risks of pesticides and chronic diseases.

Recycled Polyester

Environment Impact:
Manufacturing from used plastic bottles requires less water, chemicals and energy.

It therefore allows millions of plastic bottles to be removed from nature.

Washes and dries quickly and there is no need to iron, which helps reduce the carbon footprint too.

How it works :
1.Fishermen collect plastic bottles from the sea
2.The bottles are crushed into small flakes.
3.Small flakes are crushed into granules.
4.The granules are melted, to form a wire.
5.The thread is woven, to form a fabric, and ultimately a recycled garment.

Recycled Cotton

Environment Impact:

The use of recycled cotton limits the impact of the two stages of cotton cultivation and dyeing, based on an appropriate selection of raw materials obtained from textile waste.

It offers a second life to the product, thus reducing side effects and the cost of disposal and / or incineration.

How it works:
1.Most of the time, the cotton is collected thanks to associations and sorting companies.
2.Thus, 100% cotton clothes are set aside to be recycled.
3.Then, the fiber is deconstruct to make a new one. Grinding and then spinning are the next steps in the transformation.
4.We thus find a new recycled cotton fiber, which can then be woven, and used to create new clothes.


Global Organic Textile Standard - GOTS


The Global Organic Textile Standard (GOTS) was developed by leading standard setters to define world-wide recognized requirements for organic textiles. From the harvesting of the raw materials, environmentally and socially responsible manufacturing to labeling, textiles certified to GOTS provide a credible assurance to the consumer.

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OEKO-TEX ® Standard 100

STANDARD 100 by OEKO-TEX® is one of the world's best-known labels for textiles tested for harmful substances. It stands for customer confidence and high product safety. Find out here what STANDARD 100 means and why it is worth checking for this label when buying textiles.

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Organic Blended Content Stardard

The Organic Content Standard blended (OCS blended) applies to any non-food product containing 5-100% organic material. It verifies the presence and amount of organic material in a final product and tracks the flow of a raw material from its source to the final product. This process is then certified by an accredited third party.

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Global Recycled Standard

The Global Recycled Standard (GRS) is a voluntary product standard for tracking and verifying the content of recycled materials in a final product. The standard applies to the full supply chain and addresses traceability, environmental principles, social requirements, chemical content and labeling.

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Fair Wear Foundation

The Fair Wear certification reviews and supports the improvement of working conditions in factories. The Fair Wear label guarantee that apparel brands are actively working towards improving the existing quality of labor standards. Being Fair Wear certified means demonstrating a strong commitment to implementing the eight Fair Wear labor standards in the supply chain.

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The “PETA-Approved Vegan” logo allows companies that sell apparel, accessories, furniture, or home decor to highlight their vegan offerings, helping consumers find animal-free products at a glance and make purchases that align with their values.

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Care is very important and you know why ?

If we reflect a little, we can observe that the use of clothing by the consumer has a much greater environmental impact than that of production, manufacture or transport. Quite simply by washing, drying and ironing them.
So how we can do to reduce this impact ?

Wash less and at a lower temperature

Make sure your washing machine is full or use a program suitable for the weight of the laundry and choose 30° than 40°.

Dry your laundry naturally

If you can, let your clothes dry naturally avoiding direct sunlight without using a dryer. And put them on a hanger or flat so they are less wrinkled.

Iron less

Iron your laundry as less as possible, possibly use a steamer which will be faster if you have followed our previous drying tips.

How take care of Cotton clothes ?

Organic cotton clothes can be washed at 40°or 60° but if they are printed, they must be washed inside out at 30°C maximum in order not to damage the print. They dry slowly, can be tumble dried and ironed but never iron the printing.

How take care of Polyester clothes ?

Polyester or mixed clothes can be washed at 30°C or 40°C with synthetic program. The problem with anything made from synthetics is that when you wash it, even recycled materials or blended fibers , tiny pieces of microfibers are thrown away, leading to plastic pollution of our oceans. But you can buy a GuppyFriend Bag to retain the microfibers.

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